TikTok is introducing a fresh option that enables them to cut down on the volume of AI-created videos appearing in their timelines. This initiative comes as the service announced that it currently hosts more than 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a widespread rollout. This shift comes amid a surge in content created by AI, spurred by new AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing channels on a popular video site exclusively feature AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for substandard, mass-produced content that is typically absurd or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, from digital art to educational videos, and we intend to offer the community the option to adjust the amount of that, based on their own choices,” stated a platform representative.
AI on the Platform
The platform disclosed that there are currently 1.3bn videos on its service identified as artificially created. In total, more than 100 mn videos are added to the platform each day, making clips made by AI a limited percentage of its overall inventory.
How to Adjust Settings
Users will be capable of limit or boost the amount of AI-generated videos they view by opening the “manage topic” option in the app and choosing the AI content topic. Other topics that can already be modified under the filter cover politics, clothing, aesthetics, and movement.
Content Labeling and Policies
TikTok’s guidelines mandate users to label lifelike AI-generated content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.
Additionally, the platform will now add an AI-generated tag to content made using its own AI tools, or identified by an cross-platform project for identifying content made by AI. This measure is designed to stop users from attempting to circumvent the disclosure requirement.
Responsible AI Funding
TikTok is additionally establishing a $2m educational fund for experts and institutions to develop learning resources about using AI responsibly. This program will benefit educational bodies specializing in educating computer science.
Content Safety Approach
TikTok has defended its safety measures, amid discussion over intentions to make redundant hundreds of content moderators in the UK. The company is expected to eliminate 439 jobs in its content moderation department in its British office, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most harmful content before it gets reviewed by humans. TikTok stated a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its machine learning processes.
It is vital to combine staff and AI to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is where a extensive automated help is proving valuable process content quickly.”
